Corporate
Identity
As a leading company in the seat industry, DAS has achieved change and
innovation and has expressed its corporate spirit of becoming a
“company trusted by everyone” and its promise to fulfill its social responsibility for
a sustainable future through its CI.
Symbol Mark
The symbol mark plays the most important role in establishing the identity of DAS Corporation and forming an integrated image.
Recliner
The symbol of RECLINER, the Company’s birthplace and core technology
Consideration, communication and harmony
The rope shape symbolizes DAS' corporate spirit of creating value trusted by all through consideration, communication, and harmony among all stakeholders.
Customer Satisfied
It symbolizes a promise to faithfully fulfill the company's social responsibilities and consider customer satisfaction as its top priority.
Logo Type
Korean
The 'Korean logo type' is an element used to display the Korean company name of DAS.
Since it is a unique design that expresses the identity of DAS along with the symbol mark, it must not be modified arbitrarily under any circumstances.
English
The 'English logo type' is the element used to display the English company name of DAS.
Since it is a unique design that expresses the identity of DAS along with the symbol mark, it must not be modified arbitrarily under any circumstances.
The red shape in the middle of the initial D strongly symbolizes Darth's passion and challenging spirit.
Signature
The ‘Signature’ is a combination of the symbol mark and the English logotype, forming a unified image of DAS.
The principle is to combine left-right and top-bottom, and arbitrarily adjusting the distance between the symbol and logo and the size ratio of components is prohibited.
Combination of left and right
Combination of top and bottom
Color
Colors are expressed as primary or secondary colors. Basically, the main color is used, but if the clarity of the main color is low due to the background color or the characteristics of the expression medium, auxiliary colors can be used.
To create a consistent corporate image, printing color regulations based on the four primary color percentages must be observed.
Since brightness, saturation, etc. may vary depending on the medium, use them in comparison with the color samples in these regulations to obtain the best standard color when reproducing colors.
Main color
Background color
Application
Applying DAS BLUE and DAS RED on a white background is the most desirable method,
but when applying the main color is difficult, use a combination of colors with the highest clarity.
Type A
Type B
Prohibition Rules
We have listed examples of misuse and abuse of CI, and you must be familiar with the examples on this page to ensure correct and clear use.
Any modification that may damage the design elements or semantic elements, other than those listed, is prohibited.
Example
Proportional arbitrary adjustment
Bad condition
Font Variation
Mixed Korean and English
Combination of symbol and Korean logo
Color example
Color Variation
Loss of clarity
Complex background
Color pattern
Strong complementary color background